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Espy the Unmatchable Research Study Companion: Test bank for Consumer Behavior Building Marketing Strategy 14th Edition Mothersbaugh
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Remarkable Characteristics and Detailed Details
ISBN-10: 1260100049
ISBN-13: 9781260100044
Authors: Del I. Hawkins, David L. Mothersbaugh, Susan Bardi Kleiser
Author: Ingram
Publication Day: 2019-07
MSRP:
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We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior.
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“Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens”–
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