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Significant Characteristics and Detailed Details

• ISBN-10: 013435267X

• ISBN-13: 9780134352671

• Authors: Michael R. Solomon, Katherine White, Darren Dahl

• Author: N/A

• Publication Day: 2016-01-21

• MSRP:

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To illustrate the potential of consumer research to inform marketing strategy, the text contains numerous examples of specific applications of consumer behaviour concepts by marketing practitioners, as well as examples of windows of …

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NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of Pearson’s MyLab & Mastering products exist for each title, and registrations are not transferable. To register for and use Pearson’s MyLab & Mastering products, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for Pearson’s MyLab & Mastering products may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. Explore the “act of buying” and beyond. Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition emphasizes the importance of understanding consumers in formulating marketing strategy. Many (if not most) of the fundamental concepts in marketing are based on the practitioner’s ability to know people. After all, if we don’t understand why people behave as they do, how can we identify their needs? If we can’t identify their needs, how can we satisfy those needs? To illustrate the potential of consumer research to inform marketing strategy, the text contains numerous examples of specific applications of consumer behaviour concepts by marketing practitioners, as well as examples of windows of opportunity where such concepts might be used. 013435267X / 9780134352671 Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition Plus MyMarketingLab with Pearson eText — Access Card Package, 7/e Package consists of: 0133958094 / 9780133958096 Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition 0134386167 / 9780134386164 MyMarketingLab with Pearson eText — Valuepack Access Card — for Consumer Behaviour: Buying, Having, and Being, Seventh Canadian Edition