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Remarkable Qualities and Detailed Info
ISBN-10: 471429384
ISBN-13: 9780471429388
Authors: William G. Zikmund, Raymond McLeod, Faye W. Gilbert
Publisher: John Wiley & Sons
Publication Date: 2003
MSRP:
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This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads or marketing strategy and information technology.
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“To develop an integrated view of the customer base, successful executives must understand both marketing concepts and information system architecture. This groundbreaking book explores the emerging field of customer relationship management (CRM) from the crossroads or marketing strategy and information technology. Business students and executives will appreciate both the treatment of relevant marketing and information systems concepts and the coverage of practical techniques for the creation of a successful CRM system.” – back cover.
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