Description

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Significant Qualities and In-depth Info

• ISBN-10: 1285860160

• ISBN-13: 9781285860169

• Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

• Publisher: Cengage Learning

• Publication Date: 2015-01-13

• MSRP:

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Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

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MKTG 9 maximizes student effort and engagement and engagement by empowering them to direct their own learning, through a single, affordable course solution. MKTG 9 offers full coverage of course concepts through unique resources and features that reflect the natural study habits of students. Additionally, instructors benefit from up-to-date, real-world examples of marketing efforts by popular companies, coupled with straightforward quizzing, assessment options. MKTG 9 combines an easy-reference, paperback textbook with chapter review cards, and an innovative Online product that enables students to study how and when they want−including on a smart phone! On the innovative StudyBoard, students collect notes and StudyBits throughout the product, and then can leverage a series of tags and filters to organize and personalize their study time. Both instructors and students can monitor progress through a series of Concept Training reports and traditional Gradebook features, ensuring improved outcomes. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.