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• ISBN-10: 1292220171

• ISBN-13: 9781292220178

• Authors: Philip Kotler, Philip T. Kotler, Gary Armstrong, Marc Oliver Opresnik

• Publisher: Pearson Higher Education

• Publication Date: 2017-07-27

• MSRP:

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Present five major themes using a clear and compelling customer-value approach The text's innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in …

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Principles of Marketing’ is organized around an innovative customer-value and customer-relationship framework.