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Notable Traits and Comprehensive Info
ISBN-10: 1292220171
ISBN-13: 9781292220178
Authors: Philip Kotler, Philip T. Kotler, Gary Armstrong, Marc Oliver Opresnik
Author: Pearson Higher Education
Publication Date: 2017-07-27
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Present five major themes using a clear and compelling customer-value approach The text's innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in …
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Principles of Marketing’ is organized around an innovative customer-value and customer-relationship framework.
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