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Pioneer the Highest Study Friend: Test bank for Services Marketing Concepts Strategies and Cases 5 Ed Hoffman

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Noteworthy Qualities and In-depth Info

• ISBN-10: 324319967

• ISBN-13: 9780324319965

• Authors: K. Douglas Hoffman, John E. G. Bateson

• Publisher: South-Western College

• Publication Day: 2006

• MSRP:

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Offers a managerial perspective on services marketing with special emphasis on B2B services, technology, and global services.

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Offers a managerial perspective on services marketing with special emphasis on B2B services, technology, and global services. It includes cases to further illustrate concepts and offers coverage on creating the seamless service form to support a customer-focused organisational culture.