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• ISBN-10: 1285057139

• ISBN-13: 9781285057132

• Authors: Raymond P. Fisk, Stephen J. Grove, Joby John

• Author: Cengage Learning

• Publication Day: 2013-02-15

• MSRP:

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The text features a dynamic approach to human interactions–both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments.

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Interactive Services Marketing covers the essentials of services marketing–with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions–both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.