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Noteworthy Attributes and Thorough Info
ISBN-10: 357033833
ISBN-13: 9780357033838
Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
Author: Cengage Learning
Publication Day: 2019-02-28
MSRP:
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This edition combines a classic industrial organization model with a resource-based view of the firm to demonstrate how businesses establish competitive advantages and create value for stakeholders in the global marketplace.
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Examine strategic management with the market-leading book that sets the standard as today’s most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson’s STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 13E incorporates cutting-edge research and new examples from more than 600 companies to reveal how firms effectively use the strategic management process. This edition combines a classic industrial organization model with a resource-based view of the firm to demonstrate how businesses establish competitive advantages and create value for stakeholders in the global marketplace. You study how firms govern themselves, the value of strategic alliances to global companies and the value firms create by melding strategic management and entrepreneurial behaviors when competing. Also included at no additional charge are 20 leading business cases, carefully selected by the authors, which cover several US and international businesses across many industries.With STRATEGIC MANAGEMENT you gain the insights and understanding you need to outperform competitors and excel as a strategic leader. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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